Case studies

Real builds. Real pipeline.

Two recent engagements — what the business looked like before, what we built, and what it delivered.

Wingtra
B2B drone technology — precision surveying for mining, construction, and agriculture
"From zero qualified outbound pipeline to €250K in sales opportunities in 8 weeks."
€250K
Pipeline in 2 months
8 weeks
Build to first pipeline
Signal-driven
Outbound built on real buying triggers

The situation before

Wingtra makes high-precision surveying drones — the kind used by mining companies, construction firms, and government agencies around the world. The product was never the problem. The pipeline was.

Everything came in through the front door: website enquiries, trade show contacts, the occasional bit of word of mouth. They'd tried outbound once before, through a B2B cold-calling agency, and it hadn't gone well. Plenty of activity, no real pipeline, some internal goodwill burned along the way — and a sales team left sceptical that outbound could work for them at all.

So when inbound went quiet, there was nothing to fall back on.

The system we built

We built Wingtra an automated outbound engine designed around how their market actually buys. It watches continuously for buying signals across mining, construction, and agriculture, identifies the companies that fit their ICP, finds and enriches the right decision-makers at each one, and sends personalised outreach — on its own, with no manual prospecting from the sales team.

Once it was live, it ran by itself. The team's only job was to pick up the qualified, in-market accounts it put in front of them.

What it delivered

  • A pipeline engine that runs continuously, independent of inbound traffic
  • €250K in pipeline from accounts that had never engaged with Wingtra before
  • Outreach driven by genuine buying signals rather than spray-and-pray volume
  • No internal prospecting effort — the system handles everything up to the conversation

How it played out

  • Before — 100% inbound dependent. One failed cold-calling attempt. No system behind any of it.
  • Weeks 1–4 — We built the ICP, configured signal detection, and brought the automated enrichment and outreach workflow live. First campaigns went out in week 3.
  • Weeks 5–8 — €250K in pipeline, with the system running autonomously in the background.
Savvy Studios
Video production — performance creative, CTV advertising, and marketing video
"From 6 months without a single new business conversation to €206K in pipeline — without me chasing any of it."
— David Siciliano, CEO & Founder, Savvy Studios
€206K
Pipeline in 3 months
3 weeks
To first outreach live
Referral-free
Predictable pipeline, no chasing

The situation before

Savvy Studios produces performance creative, CTV ads, and marketing video for brands — and the work is genuinely good. What they didn't have was a reliable way to get it in front of new people.

David, the founder, had gone six full months without a single new business conversation. He was paying a content agency to keep producing marketing material, but none of it was turning into pipeline. Almost every new client arrived through a referral — welcome when it happened, but impossible to predict, scale, or plan around.

None of that was a reflection of the work. There was simply no system putting it in front of the right buyers.

The system we built

We replaced Savvy's referral dependency with a system that generates pipeline on its own. It identifies brands that fit their ideal client profile and are showing signs of being in-market, reaches the right people with personalised outreach, and keeps running in the background — so new business no longer hinges on a referral happening to land.

David went from hoping introductions would show up to having a pipeline source he doesn't have to manage.

What it delivered

  • A predictable, repeatable pipeline engine to replace unpredictable referrals
  • €206K in pipeline from companies that had never heard of Savvy Studios
  • The founder out of manual prospecting entirely — the system runs without him
  • New business that no longer depends on who happens to refer who

How it played out

  • Before — Six months, zero new business conversations. Paying for content that wasn't converting. Entirely reliant on referrals.
  • Month 1 — We defined the ICP, built the signal workflow, and brought outreach live. First campaigns went out in week 3.
  • Months 2–3 — €206K in pipeline, with the whole system running without the owner having to touch it.

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