We build your GTM engine with Winning Strategy
Vavento has lived in the trenches of GTM for 15 years, delivering successful campaigns for clients in multiple sectors.
Our edge isn't tech stack, AI generated signals, or even copy it's strategy evolved through years of battle tested experience.
Everyone suddenly needs a GTM engineer. Almost nobody should hire one.
GTM engineering crossed over this year. Airtable has a Director of it. Rippling, Redis and Freshworks are hiring for it. Job postings for the role grew 205% year over year and the median salary sits around $127k, with senior packages reaching $240k and beyond.
Here's what those numbers hide. The role has already split in two.
The execution layer is commoditising.
List building, enrichment, campaign build outs. Companies are now posting junior GTM engineer roles to do exactly this, and honestly, most of it shouldn't be done by a human at all. It should be done by a system that runs while your team sleeps.
The judgment layer is not.
Which signals actually predict a purchase in your market. What your ICP looks like when you strip out wishful thinking. What to say to a buyer who doesn't know you exist. That layer doesn't come from a Clay certification. It comes from years of carrying a number.
Hiring a full time GTM engineer means paying an engineering grade salary for a role where half the work is commoditising and the other half needs experience most candidates don't have yet. There's a better structure.
Most GTM agencies build you a subscription. We build you an asset.
Nearly every GTM engineering agency runs on the same model: your system lives inside Clay, on their workspace, burning credits that scale with every lead you touch. Cancel the retainer and the machine stops. Grow the volume and the bill grows with it. You're not buying a system. You're renting one.
We build on infrastructure you own. Workflows in n8n on your own servers. Your data in your own Supabase database. AI research and personalisation running through Claude at API prices, not marked up credit prices. We use Clay where it genuinely earns its place, and replace it where it's a tax.
The difference shows up in three places. Your cost per lead drops instead of scaling linearly. Your data compounds in your own database instead of evaporating in a vendor's workspace. And when the engagement ends, the system is still yours, still running, and your team knows how to drive it. Because we trained them on it.
This is how most B2B pipelines actually run.
Inbound is the whole plan
Website enquiries, trade shows, referrals. Fine until the quarter it goes quiet, and then there's nothing behind it. No system, no fallback, no way to make the number move on purpose.
Outbound got tried once, badly
An SDR agency. A cold email tool someone set up. Plenty of activity, no pipeline, and a sales team now convinced outbound doesn't work in your market. It does. It was just built on volume instead of signals.
Your reps are doing robot work
Researching accounts, hunting emails, copying data between tools. The most expensive people in your GTM org spending their days on work a system does better, faster, and without complaining.
Nobody can see the pipeline
Sales has one view, SDRs another, management a spreadsheet that's three weeks stale. When the data lives in six tools, every forecast is a negotiation.
Diagnose the gap. Prescribe the stack. Build the system.
No six month discovery. No leap of faith. And no stack of tools bought before anyone knows what problem they solve.
Find the revenue gap
We go into your organisation and map how revenue actually moves. Where deals come from, where they stall, what your reps spend their hours on. We come out with the specific gap between how you generate pipeline now and what your market will actually respond to.
Prescribe the exact stack
Not "here are twelve tools you could buy." A precise prescription: these signals, watched this way, feeding this enrichment, driving this outreach. Every component justified by the gap it closes. If you don't need us to build it, you get the blueprint and we shake hands.
Build it live
We build the system on your real ICP with your real data. It watches your market for buying signals continuously, finds and verifies the right people at the right accounts, and puts warm, in context conversations in front of your reps.
Unify and hand over
Sales sees qualified, in market accounts. SDRs stop prospecting and start conversing. Management sees the whole funnel in one place. You own the infrastructure, the data, and the playbook. We stay close, then step back to a fractional cadence.
One method. Four ways in.
Every engagement includes enablement. We don't build systems your team can't run, because a system nobody understands is just a different kind of dependency.
The Revenue Gap Audit
Two focused weeks inside your GTM motion. You get the gap analysis, the prescribed stack, and a build sequence in plain English. Yours to execute with us, with your own team, or with your future GTM engineering hire.
- Best for: teams that know pipeline is the problem but not what to build
Done With You
We design the system and build it alongside your team, hands on keyboards together. Your SDRs learn signal based prospecting. Your ops people learn the n8n, Claude and Supabase stack. When we step back, you have a working pipeline engine and the people who can extend it.
- Best for: teams that want the capability in house without hiring for it
Done For You
We design, build, and operate the full system as your fractional GTM engineering function, and train your team as we go so handover is a transition, not a cliff. You get the output of a senior hire, live in weeks instead of quarters, at a fraction of a $170k package plus stack costs plus ramp time.
- Best for: teams that want pipeline now and the skills to keep it running
The Operating Retainer
GTM tooling changes monthly. The retainer keeps your system and your people current together: we update the infrastructure as the stack evolves, run a live session with your team on what changed and why, and review the workflows they've built themselves. Your engine never goes stale, and neither does your team.
- Best for: every client after a build — how the system compounds instead of decaying
"Should we just hire a GTM engineer instead?"
Maybe. Genuinely. If you're a scale up institutionalising the function, with the deal volume to keep a full time systems builder busy and two quarters to wait for ramp, hire one. We'll even tell you that in the audit.
But run the numbers first. A credible GTM engineering hire is a $130k to $175k package before stack costs, recruiting, and the six months it takes them to learn your market and build from a blank Clay account. And the market for them is brutal: demand is outpacing supply and salaries are rising every year.
The fractional version costs a fraction of that, is live in weeks, and comes with something no individual hire has: fifteen years of B2B selling, a sales function built and run from scratch, and systems that have already produced seven figures of pipeline across drones, video production and AI software. If you hire later, your GTM engineer inherits a working machine instead of an empty workspace. That alone shortens their ramp by a quarter or two.
Fifteen years of selling. Then I learned to automate it.
I'm Anish Patel. Before "GTM engineer" was a job title, I spent fifteen years doing the job the hard way. I founded and ran a B2B agency, built its sales function from nothing to a five person team, sold to Fortune 500 buyers, grew it past $4M in revenue and exited to private equity in 2023. Cold outbound wasn't a channel I read about. It was how I ate.
I'm also an engineer. Software degree, coding since I was sixteen, and years of building automation for revenue teams, going back to trading floor onboarding systems in the 2000s. Vavento is where those two halves meet: someone who has carried a number designing the system, and the same person building it.
That combination matters more than it used to. The build layer of GTM engineering is commoditising fast. Anyone can assemble tools. What can't be commoditised is knowing which signals mean a company is actually going to buy, what a real ICP looks like, and what to say when you get there. That's the fifteen years. The engineering just makes it run at scale.
You talk to me. I diagnose it, I build it, you own it. No agency layer, no handoff, no disappearing after the invoice.
Start with the gap, not the tools.
Tell us where revenue feels stuck: the quarter that went quiet, the outbound that never worked, the reps drowning in research. We'll come and look, tell you plainly what's broken, and prescribe exactly what to build. Whether we build it or you do.
Book a revenue gap call